15th Annual Reading Program at Showcase, Showcase Cinema de Lux and Multiplex Cinemas Lets Kids Escape The Heat For Free! NORWOOD, Mass.--(BUSINESS WIRE)--National Amusements, Inc., a world leader in the motion picture exhibition industry, today announced that its annual summer reading program will continue this year with fun rewards to encourage children to read throughout the summer. “We’re very proud of our Bookworm Wednesdays program, now in its 15th year, and are excited to once again encourage and reward kids for digging into a great book” Bookworm Wednesdays is a five-week program that advocates literacy by offering free admission to a select family film every Wednesday at...
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