The multi-national food giant Danone has been accused of misleading mothers with a marketing campaign that warned they might not be providing enough breast milk to their babies. The company suggested mothers use its powdered baby milk to make up any shortfall. An investigation by the Bureau of Investigative Journalism for The Independent found that Danone has been marketing its formula milk product Aptamil in Turkey by suggesting mothers with six-month old babies might not be providing enough of their own milk to meet their children’s needs. The episode has echoes of the baby milk controversies of the 1970s, which led to the international boycott of Nestlé, and illustrates the importance of...
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